The New Icons: OSOI

Carrying more than just belongings, OSOI carries an aura of sophistication and refined personality. Founded in 2016 by Heejin Kang, the Seoul-based accessory brand is known for its sleek, structured silhouettes. Derived directly from the Japanese word ‘unhurried’, OSOI delves into this concept with the intention of crafting seasonless handbags.

Offering a classic aesthetic with unexpected design touches, OSOI handbags encapsulate the essence of understated luxury —a perfect amalgamation of artistic expression, practical functionality, and ethical mindfulness. Immerse yourself in the allure of OSOI craftsmanship, where every detail is a brushstroke of precision. Quirky and nostalgic, its signature collection features chubby, round, and slightly abstract shapes, transforming the act of carrying them into a joyful experience!