A visionary Japanese fashion brand, Beautiful People was founded in 2006 by Hidenori Kumakiri. Revolving around the belief that everything is beautiful, the Tokyo-based brand is known for its designs that explore the myriad forms of beauty found in everyday life. Rooted in exceptional craftsmanship and superior textiles, Beautiful People’s creations marry timeless techniques with modern sensibilities. Expect a transformative take on clothing through innovative pattern-making by turning them upside down, front to back, or left to right.