Founded by Jean Touitou, the initials A.P.C. stands for ‘Atelier de Production et de Création,’ a name that reflects the brand’s dedication to both the art and craft of fashion. At its core, A.P.C. embodies minimalist style, French authenticity, creativity, and durability. Known for its iconic raw denim, A.P.C. offers a range of understated, timeless clothing and accessories for both women and men. Envisioned by Jean Touitou and artistic director Judith Touitou, A.P.C.'s designs focus on simplicity, elegance, and essential pieces that are effortlessly stylish.