YCH

YCH is the emerging Korean RTW brand you should look out for. Based in Seoul by designer Choon Ho Yoon, the brand blends street-punk aesthetics with feminism and a classic base. The collections are often playful, with interesting seasonal prints and mixed colours. YCH’s Fall/Winter 2019 collection is inspired by La Dimora di Metello Hotel, located in a historical town of Matera. The collection expresses the straight line of the carved cave’s outer wall and arch shape of inner ceiling. Especially the floor decoration ‘Terrazzo’ has brought to this collection as the texture and print of fabric. A perfect mix of the traditional and contemporary. You’ll find yourself coveting over all the pieces on offer.