Co-founded by Ari Seputra, Sari N. Seputra, and Michelle Tjokrosaputro, everyday is the sister brand of Major Minor relaunched in August 2020, answering this year’s issue on sustainability. Everyday's collections celebrate the carefree and zen approach to life, offering relaxed pieces that allow for ease of movement, maximum comfort, and versatility.

Building on the traditions of ikat, batik kawung, batik mega mendung are carried over from the first capsule, in new colorways, and on natural fabrics, Tencel and rayon.