Since its launch in 2014, The Fifth Label has garnered a cult following for uncomplicated, confident everyday wear. From its early days in streetwear, The Fifth Label has grown to dominate the ‘Model Off-Duty’ space emanated by Zoey, providing versatile fashion staples. Because life is busy enough, at its core, The Fifth Label emanates relaxed versatility. Focusing on affordability without compromising quality  

The Fifth Label uses unstructured fabrications that are easy wash & easy wear - original prints and an accessible colour palette. Styles can be dressed up or down. Trend led wardrobe essentials. The Fifth Label girl is Original in every sense. An individual. She draws energy and inspiration from the hustle of big cities, through art, music and photography. Her form is expressive and intelligent with a free mind. She finds her voice through fashion, effortlessly mixing street wear with elevated pieces.