PLAN C

Plan C is a bold vision of modern femininity—where strength, individuality, and refined irreverence coexist. Founded in 2018 by the daughter of Marni's founder, Carolina Castiglioni, Plan C is defined by its daring use of color, offbeat proportions, and tactile fabrics that invite both comfort and curiosity. Each collection is a study in contrasts: polished yet playful, structured yet soft, instinctive yet considered. Plan C proposes a way of dressing to become a long-lasting uniform for women who are powerful, independent, and unapologetically themselves. Designed to live beyond seasons, Plan C champions experimentation, authenticity, and a quiet kind of rebellion.