Founded in 2016 by Heejin Kang, OSOI is focused and sophisticated in its classic yet androgynous style. Named after the Japanese word for “unhurried,” the Seoul-based womenswear label works closely with local ateliers to create high-quality bags and footwear. From everyday accessories to lifestyle essentials, OSOI infuses each product with a touch of uncompromising simplicity and an industrial feel. Each collection features unconventional shapes, gentle hues, and high-quality materials, making each piece essential for any fashion enthusiast.