THE COOL-GIRL DENIM

Let’s not talk about K-beauty, because Korean fashion scene is a real deal. With forward-thinking designs and a booming streetwear look, Korean fashion is a force to be established than ever. It’s safe to say SJYP – premium denim line – is making their mark in Seoul and beyond, gaining the attention of K-pop stars, celebrities and A-listers around the world. Couple Steve Jung and Yoni Pai debuted SJYP in 2014 with general idea ’90s-style denim with destroyed details, unique cut-off, and trendy fit. 

SJYP presented their Spring Summer 2019 ‘Picnic’ based on a joyous summer picnic party with quirky details to catch your attention. From jackets, to dresses, and the classic jeans, they got everything in denim. Not only that, you will find the sweatshirt, blazer, and skirt in pink, lilac, and blue shade. They’ve mixed denim with chic and girly feel and a touch of athleisure vibe. Here, discover the full collection and score your own street-style scene. 

Shop all SJYP's look