NEW CULT ON THE BLOCK

Founded in Seoul by designer Choon Ho Yoon, YCH seeks trendiness with a touch of punk, femininity and street mood. The brand collection is a juxtaposition between the traditional and contemporary. It is often playful, with interesting seasonal bold prints and textures with mixed of colours. A cult favorite since its inception in 2016 with Kim Yuna, Park Shinhye, Lady Gaga and Rihanna to name a few. 

Referencing to the grotto style historic hotel, La Dimora di Metello in Matera Italy, YCH Fall Winter ‘19 collection expresses the architecture aspects of the hotel outer cave and inner ceiling. Not to mention the iconic flooring technique called ‘Terrazzo’ and terracotta color scheme of yellow and blue has brought into this collection as the texture and print of fabric. Find a piece of nostalgia in YCH latest collection. 

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