NEW CULT ON THE BLOCK

Founded in Seoul by designer Choon Ho Yoon, YCH seeks trendiness with a touch of punk, femininity and street mood. The brand collection is a juxtaposition between the traditional and contemporary. It is often playful, with interesting seasonal bold prints and textures with mixed of colours. A cult favorite since its inception in 2016 with Kim Yuna, Park Shinhye, Lady Gaga and Rihanna to name a few. 

Referencing to the grotto style historic hotel, La Dimora di Metello in Matera Italy, YCH Fall Winter ‘19 collection expresses the architecture aspects of the hotel outer cave and inner ceiling. Not to mention the iconic flooring technique called ‘Terrazzo’ and terracotta color scheme of yellow and blue has brought into this collection as the texture and print of fabric. Find a piece of nostalgia in YCH latest collection. 

Shop all YCH’s look  

19 Results

YCH Yellow Oversized Wool Longcoat
IDR 15,600,000IDR 12,480,000
20% Off
YCH Blue Cutout Detail Jacket
IDR 9,450,000IDR 7,560,000
20% Off
YCH Navy Curve Shell Buttons Jacket
IDR 9,450,000IDR 7,560,000
20% Off
YCH White Lasercut Longshirt
IDR 5,980,000IDR 4,784,000
20% Off
YCH Beige Printed Longshirt
IDR 5,350,000IDR 4,280,000
20% Off
YCH White Lapel Back Detail Shirt
IDR 4,570,000IDR 3,656,000
20% Off
YCH Black Asymmetrical Hem Longshirt
IDR 5,700,000IDR 4,560,000
20% Off
YCH Beige Longsleeve Lamb Skin Coloration Shirt
IDR 5,980,000IDR 4,784,000
20% Off
YCH White Side Slits Midi Dress
IDR 5,980,000IDR 4,784,000
20% Off
YCH Navy Pattern Ruffle Tier Maxi Dress
IDR 8,750,000IDR 7,000,000
20% Off
YCH Yellow Side Cutting Dress
IDR 5,980,000IDR 4,784,000
20% Off
YCH Yellow Checkered Lap Skirt
IDR 5,700,000IDR 4,560,000
20% Off
YCH Multicolor Pleated Drapped Midi Skirt
IDR 5,700,000IDR 4,560,000
20% Off
YCH Black Smoking Detailed Faux Leather Pants
IDR 5,980,000IDR 4,784,000
20% Off
YCH Blue Wide Pants
IDR 5,980,000IDR 4,784,000
20% Off
YCH Black Yellow Wide Pants
IDR 4,950,000IDR 3,960,000
20% Off

19 Results