Meet The Seoul 'It' Label: Andersson Bell

Launched in 2014 in Seoul by creative director Andersson Bell, the brand is inspired from the contrasting Korean street-inspired style and Scandinavian’s minimalist aesthetics. Timeless silhouette, clean lines with utilitarian twist are their approach embracing subtle eclecticism. 

This Fall/Winter 2020 collection was inspired by attractive American singer-songwriter Janis Joplin’s hippie style in the Monterey Pop Festival held in 1967. Playing with structures, deconstructed tailored blazers, colorful cable-knit sweaters, panelled trousers, and pleated midi dresses are some of the highlights from their much anticipated collection.