Meet AJE: The Aussie Label’s Urban Resort Style
Founded in 2008 by best friends Adrian Norris and Edwina Forest, AJE pays homage to Australia’s quintessential coastal and urban style through a curated mix of effortless essentials and statement occasion pieces. AJE collection promotes raw beauty and effortless cool through the use of traditional artisanal techniques, hand-loomed fabrics, and quality of design.
AJE Fall/Winter 2020 titled as Impermanence, inspired by the Japanese wabi sabi philosophy, to find beauty in the imperfections, where the old is welcomed as new. The collection is found at the intersection of femininity and elegance, with details such as asymmetric drapery, voluminous sleeves, cut-outs on evening dresses. Handmade hardwares in resin, metal, and wood are made handmade preserving their hand-craft heritage. Bold patterns and color-blocking are found as AJE fresh takes on transitional dressing.