



Introducing: Projekt Produkt
Spotted on Rita Ora, BTS, and K-drama hits, PROJEKT PRODUKT is a Korean eyewear brand founded by optometrist Lee Hyun-Ho. The Seoul-based label came into the world by the unique bond between the technicality of optometrists and the trend sensibility of fashion eyewear designers. From quirky-cool shapes to the timeless aviator, find your shortcut to looking all put-together this season.