Introducing: Proenza Schouler
Fusion of craftsmanship, minimalism, and attention to detail with an attitude. Lazaro Hernandez and Jack McCollough, the duo behind Proenza Schouler, drew inspiration from contemporary art and culture, reveling urban clothes through an emphasis on tailoring and custom-developed fabrics. The intelligence and urbanity came in the form of an explorative silhouette mixed with masculinity. Draped dresses, shirtdresses in customized prints, and innovative knit tops, the award-winning designers managed to create them looking exceptionally effortless.