IN LIGHTNESS

Save your tailored blazer and bomber jacket for another day (or perhaps every other day because it’s summer). The latest Spring Summer 2018 collection from Alice McCall will brighten up your summer look. It’s free spirited and softly spoken, yet flirty and playful. From a retro dress with feminine silhouettes to quirky playsuits in dynamic textures, ‘In Lightness’ Collection is what you’d expect from Alice’s signature style – ruffling, ruching, and draping.


To make you fall in love even more with this brand, the IT girls and celebrities such as Beyonce, Katy Perry, Jennifer Lopez, Kylie Minogue, and Chriselle Lim are all spotted in Alice McCall creations. Now with 13 boutiques in Australia and 171 stockist across 36 countries globally, the brand successfully showed for the first time internationally debuting the Spring Summer 2018 collection at New York Fashion Week. Sure, the opportunity to reinvent the feminine meet flirty style has been a lot of fun to the Creative Director, Alice McCall.