Have you heard the GU_DE news?

Launched in 2016 by designer Ji Hye Koo, GU_DE or pronounced as “good” is a South-Korean handbag brand. The designer’s love of the 1970’s fashion has influenced GU_DE retro-inspired designs with chunky chain-link straps and croc-embossed leather come as details. 

GU_DE bags are designed with the core philosophy of timeless beauty with captivating choices of colors and silhouettes to preserve newness for each season. GU_DE bags are produced in South Korea using only the finest materials for their iconic ‘Demilune’ bag, ‘Gbox’ bag, and ‘Play’ bag. GU_DE bags are the perfect outfit finisher from formal to laidback weekend looks.