Front Row Recap: IKYK Raya 2024

And just like that, another fashion week has come. This time, Masari & MASARISHOP.COM participated in Plaza Indonesia Fashion Week showcasing our beloved local brand, IKYK for their Raya 2024 collection. Let’s reminisce on the highlights from backstage, the runway to our in-store event!

Amidst the buzz of Plaza Indonesia Fashion Week, Masari & MASARISHOP.COM hosted an exclusive in-store event, offering guests a chance to mingle and get a sneak peek of the collection before it hit the runway. From exquisite embroideries, delicate laces to signature silhouettes, every element comes together on the runway to showcase the ‘RESTLESS NIGHT’ Raya 2024 collection by IKYK. Not only did we present these beautiful elements, but we also featured the stunning #MasariGirls: Sarah Sofyan, Rachel Theresia, Vira Tandia, and Maria Charlotte on the runway. While the muted elegance of IKYK’s collection predominated the looks, we cannot overlook the playful elements that added flair from Aidan and Ice’s statement accessories, RODO’s festive-ready bags and shoes, and everything culminated into perfection!