Femme Flair

When neutrals are gaining the ground and black is forever staples, certain moments call for nothing less than radiant hues. Dive into the world of rich hues and feminine essence as we honor the exceptional beauty that lies in delicate subtlety. Flowing fabrics, volume puffs, and delicate textures reflect the elegance and sophistication that emanate from feminine allure.

Photographs by Zaky Akbar
Styled by Gisela Febrina Juwono
Make-up by Yosefina Yusti, assisted by Nathania Mae
Hair by Temi

Glazed Pink

We are all well aware of the enchanting allure of shades of pink. These delicate pinkish tones possess an ethereal quality, exuding an aura of pure enchantment evoking a profound sense of joy and innocence. The mesmerizing blushes presented by Acler, Materiel, and Cult Gaia have the power to transport us to a whimsical wonderland, infusing our hearts with a youthful, exhilarating sense of delight.


Power Puff Girl

In the ever-evolving realm of fashion, where trends ebb and flow like the tides, one silhouette has emerged as the unequivocal darling of the moment: the puff sleeve dress. With its billowing sleeves that speak volumes of exuberance and merriment, it channels an effervescent energy, casting an enchanting spell wherever your stylish journey may take you. Rest assured that the AJE puff-sleeve dress stands as your chic companion.


Belle of the Hour

Yes, chinced-in waist is back, and we’re here for it! This hourglass cutting-edge is poised to effortlessly infuse your attire with a delightful and chic ambiance. Embrace your inner sense of playfulness and immerse yourself in the pure joy of manners.


Diva Attitude

Keen to immerse yourself in the scintillating world of hot pink within your wardrobe? Picture yourself gracefully entering a room adorned in an exquisite hot pink dress by AJE, radiating an aura of unabashed confidence and irresistible charm. Embrace our true selves, unapologetically flaunting our inner diva and reveling in the sheer delight of sartorial expression.