Brand To Love: AJE

Excelling in finding the perfect balance between raw beauty, tough femininity, and effortless cool, AJE delivers its distinctive aesthetic through its bold silhouettes and colorful fabrics. Founded in 2008 by Adrian Norris and Edwina Forest and known for its effortless maximalism, the Australian fashion brand is one of the first to introduce a mix of Australia’s coastal and urban styles.

This season, AJE launched their Resort 2022 ‘Scent of Summer’ collection. A nod to long summers, the collection seeks inspiration from the beauty of fashion in the 1960s. Opulent shapes with unexpected portions are seen all over the collection through AJE’s signature voluminous sleeves, elegant cut-outs, and tiered skirts. ‘Scent of Summer’ summons your senses to feel the mood and the metaphor of summer with summertime bliss tones of olive, fuchsia, and citrus.