Peggy Hartanto, Indonesian Clothing Brand for Modern Women

Peggy Hartanto is an Indonesian clothing brand founded by an Indonesian clothing designer of the same name. Since its debut in 2012 at Jakarta Fashion Week, this clothing brand has had a global status and has been trusted by top artists.

To get to know this brand better, let's first get to know the figure behind the following world-famous Indonesian brand.

Who is Peggy Hartanto?

Born and raised in Surabaya, Peggy Hartanto studied at Raffles College of Design and Commerce in Sydney, Australia. In 2009, she graduated as the best student in the field of fashion design.

After graduating from college, she worked at one of Australia's leading clothing brands before returning to Indonesia to establish a clothing brand with the same name as her with her two sisters.

Peggy Hartanto's expertise in designing clothes has led her to receive various awards and recognitions. Some of the awards and recognitions she has received include The Woolmark Prize Asia Nominee in 2017, being included in the list of 30 Under 30: The Arts in Forbes Asia magazine in 2015, and Her World Young Achiever Award from Her World Indonesia in 2014.

What is the Peggy Hartanto Clothing Brand?

Peggy Hartanto is an Indonesian women's clothing brand founded in 2012 by Peggy Hartanto and her two sisters, Petty and Lydia Hartanto. Peggy Hartanto clothing brand is known for its progressive clothing designs and use of organic, surreal, and whimsical elements.

Peggy Hartanto has participated in several fashion shows at both national and international level. Peggy Hartanto made its debut in 2012 at Jakarta Fashion Week which immediately attracted both local and international accolades. In 2013, Peggy Hartanto appeared on American television through Giuliana Rancic who wore clothes from Peggy Hartanto's Unseen collection in a TV show called Fashion Police.

From there, the Peggy Hartanto brand became increasingly well-known and has been worn several times by several famous artists such as Demi Lovato, Gwen Stefani, Gigi Hadid, and Beyoncé. Most recently, Peggy Hartanto presented their spring and summer 2024 collection at the ELLE Fashion Show in Vietnam in 2023.

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Peggy Hartanto Collection

So far, Peggy Hartanto has launched 3 fashion collections with their own inspirations and unique designs and aesthetics. Here is a glimpse of each collection:

1. Fantasia

Fantasia is Peggy Hartanto's first collection. This collection is inspired by classic cartoon films that Peggy Hartanto watched when she was a kid. She said that she used to enjoy watching cartoons and listening to classic songs to surf and adventure with her imagination.

As the name of the collection suggests, the design of the clothing in the Fantasia collection has a fantasy-themed design and aesthetic. This collection presents bold colors inspired by flowers, dramatic movements and dynamic styles, and subtle colors combined with subtle prints and unique accessories.

2. Atlantis

Drawing inspiration from the enigmatic allure of the lost city of Atlantis, this Peggy Hartanto collection submerges into a world of mystery and aquatic wonder. Serene underwater landscapes and vibrant marine life have been translated into a rich color palette and ethereal movement, while the collection's silhouettes and intricate detailing are inspired by the imagined diversity of aquatic creatures. Fluid lines evolve into the delicate lace-like structures of jellyfish, while others mimic the sweeping grandeur of ocean waves, creating a harmonious blend of nature and haute couture.

3. Charm

Peggy Hartanto's ‘Charm’ collection is a vibrant ode to the Hinano Tsurushi Kamari Festival, a cherished Japanese tradition dating back to the Edo period. Drawing inspiration from the festival's iconic dolls, the collection reimagines these cultural treasures with delicate bows, playful circular patterns, and bold silhouettes. Expect a cheerful array of bright hues across versatile separates and feminine dresses that capture the joyous spirit of this beloved annual celebration.

Peggy Hartanto Charm

There are several reasons why Peggy Hartanto's clothes gain the attention of both the national and international markets. Some of the reasons include the use of bold colors and clean lines, innovative fabric construction, and a modern touch for feminine clothing.

1. Clean Lines and Bold Colors

The brand is celebrated for its minimalist aesthetic, characterized by clean lines and striking color palettes. This modern approach is a refreshing contrast to traditional fashion.

2. Innovative Fabric and Construction

Peggy Hartantoexperiments with different fabrics and construction techniques, resulting in unique and visually interesting pieces. This innovative approach keeps the brand at the forefront of fashion trends.

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3. Feminine with a Modern Edge

The brand's designs are undeniably feminine, yet they possess a strong modern edge. This balance appeals to women who seek stylish and sophisticated clothing without sacrificing comfort or practicality.

In short, Peggy Hartanto is a clothing brand that has become a symbol for modern women. With its bold color combinations, fabric innovations, and a mix of organic and surreal elements, Peggy Hartanto is a brand that modern women can trust.

Unleash your fashion prowess with women's clothing from Peggy Hartanto, available exclusively at MASARISHOP.COM. Dive into the captivating allure of these bold and modern clothes, crafted for those who dare to embrace their feminine side and modern value.