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NEW ARRIVALS FROM MATERIEL, LVIR, RECTO, AND MORE
SHOP NEW ARRIVALS
Known for their expertly tailored and effortlessly on-trend pieces, find these four buzz-worthy Korean labels gracing the world’s acclaimed trendsetters' closet: from Rihanna, Lady Gaga, to the K-pop star BTS.
RECTO’s collection comprises a series of elevated staples that delivers simplicity at its finest. GOEN.J defines modern romantic dressing through its lingerie-inspired silhouettes. YCH is known for its unique mix of street-punk aesthetics and modern femininity. New to our list, J KOO was formed out of the contrasting aesthetic between traditional Savile Row tailoring and contemporary street style. From boyish silhouettes to ultra-feminine fits, discover our editors' picks from Seoul's best and brightest.