The Curve: Lapisan Waktu Exclusive for MASARI & MASARISHOP.COM

Photographs by Thomas Sito
Video by Welly Dosen
Styling by Rama Dicandra
Makeup by Yosefina Yustiani
Hair by Jovita Liana Dewi
Models Clarita, Devita, Mirelle, Mireya, and Reti by BALITAR

Five decades of Masari unfold through The Curve: Lapisan Waktu, bringing sculptural folds, fluid wrapping, and artisanal details drawn from the rich language of Indonesian craft. Pleats and tactile textures give familiar techniques a contemporary rhythm, while each layer speaks to fabric, time, and meticulous making. At its core, the curve reflects Masari’s journey—never quite linear, but always moving, refining, and evolving.

TOTON

What happens when the past meets what’s next? TOTON explores the question through familiar silhouettes and an evolving design language. There’s something nostalgic here, but nothing feels stuck in time—the collection turns traces of memory into a fresh expression of identity, moving effortlessly from where we’ve been to what comes next.

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TOTON Off White Upcycled Patched Dress with Matching Slip IDR 8,880,000	TOTON Blue Multicolor Embroidered Kebaya Top IDR 8,280,000
TOTON Blue Embroidered Silang Vest IDR 7,280,000	TOTON Off White Upcycled Puff Sleeve Blouse IDR 5,080,000

ARI

Returning to where it all began, ‘Bijana’ traces ARI’s journey beyond familiar ground and back to Indonesian heritage. Traditional references from baju kurung, kebaya encim, baju bodo, beskap, and kain wiron meet intricate embroidery and beadwork, bringing new meaning to the culture that has always been close to home.

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ARI Gold & Silver Bougainvillea Blazer IDR 8,288,000	ARI Brown & Cream Stripes Lecari Sleeveless Top IDR 3,578,000
ARI Gold & Silver Bougainvillea Skirt IDR 7,878,000	ARI Light Grey & Navy Abelia Dress IDR 4,878,000

Peggy Hartanto

Think of the curve as a reminder that the best ideas rarely move in a straight line. Peggy Hartanto brings that spirit to sculptural draping, rounded forms, scalloped edges, and asymmetric hemlines, creating silhouettes that move with the body. Tailored separates and checked textures add structure, while limited-edition hues of wine red, soft blush, dusty pink, and vivid fuchsia bring depth and contrast to the collection.

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PEGGY HARTANTO Houndstooth Sempra Jacket IDR 8,208,000	PEGGY HARTANTO White Origo Top IDR 3,168,000
PEGGY HARTANTO Houndstooth Cyclus Pants IDR 3,618,000	PEGGY HARTANTO Wine Red & Fuchsia Pink Ananke Dress IDR 6,858,000

Friederich Herman

Good design has a habit of sticking around. Friederich Herman digs into its archive, revisiting a design vocabulary built around curves, familiar signatures, and a distinct sense of proportion. Cape sleeves, curved shoulders, sculpted peplums, wrap skirts, pleats, and the wing-shaped collar reappear in unexpected combinations, making familiar ideas feel entirely different the second time around.

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FRIEDERICH HERMAN Midnight Blue Double-breasted Cocoon Sleeve Top IDR 4,549,000	FRIEDERICH HERMAN Teal Flutter Collar Pleated Waist Top IDR 3,529,000
FRIEDERICH HERMAN Olive Floral Jacquard Layered Shorts IDR 4,229,000	FRIEDERICH HERMAN Rosewood & Pale Blue Scallop Neck Handkerchief Dress IDR 5,949,000

Sean Sheila

There’s more to a uniform than meets the eye. Sean Sheila reworks military-inspired tailoring through the lens of Indonesian heritage, bringing structured silhouettes together with batik-inspired embroidery and banana blossom motifs. Exaggerated proportions and intentionally imperfect details disrupt the polish, while black, white, beige, gray, and earthy tones balance discipline with ornamentation, tradition with disruption.

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SEAN SHEILA Black Double-layered Asymmetrical Collared Jacket IDR 3,800,000	SEAN SHEILA White Mandarin Cut-out Shirt with Banana Blossom Embroidery IDR 3,500,000
SEAN SHEILA Dark Grey Classic Suit with Banana Blossom Embroidery IDR 4,300,000	SEAN SHEILA Black Flared Corset Trousers IDR 2,900,000