On the Radar: MSGM
Italian-born collective, MSGM, strives to leave a positive mark by creating a uniquely contemporary vision of luxury with its designs. Harmonizing the free-spirited individual aesthetic and the label's reinterpretation of the past through a modern language, MSGM has set a strong precedent for the modern fashion industry.
For its Resort 2022 'Technicolour' Collection, MSGM radiates youthful energy by adding extra light to colors, featuring the typical MSGM iconic lively, saturated, and kaleidoscopic hues. Through denim decorated with "solarized" effect, activewear in acid colors, and poplin shirt featuring patchwork graphics, MSGM intends to usher people to express themselves once again and live their individuality.