Landed at ASHTA: Masari Le Suite

MASARI & MASARISHOP.COM open a new door at ASHTA, Masari Le Suite—a next-generation pop-up concept where exclusivity meets the quiet luxury of space, comfort, and modern curation. To celebrate its debut, we invite #MASARIPEOPLE to check in and slip into a world built around the art of lounging. Guests entered a moodboard of travel and tranquility: a running-text installation reminiscent of airport idle hours, paired with hotel-coded pillow displays that set the tone for effortless ease.

Adding to this new universe, MASARI unveils the first-ever Masari Le Café in collaboration with Nitro Coffee, tucked seamlessly into the space. Guests lingered over signature sips—the Masari Forest Berry and the Blueberry Velvet Cold Brew—designed to elevate every moment.

The celebration also spotlighted a lineup of exclusive releases: TANGAN x One Fine Sky, Peggy Hartanto Leather Goods, and A.P.C. x Marc Jacobs. The #MASARIPEOPLE—Ayla Dimitri, Elxi Elvina, Alessandro Georgie, and more—were spotted elevating the moment in A.P.C. shirts. Supported by PermataBank, the event gathered fashion’s finest in a tribute to MASARI & MASARISHOP.COM’s evolving journey. Here’s to the next destination—and many more years of curated splendor.