Jean-etic Code

The undeniable power of timeless denim is proof that true style never fades. Timeless denim is not only a foundation but also a canvas for creativity and personal expression. We are celebrating #MASARISHOP7th by taking cues from denim, and embracing a timeless and iconic approach to style.


Photographs by Torik Danumaya
Styled by Try Sutrisno
Make-up by Yosefina Yustiani
Hair by Nathania Mae

Indigo Soul

There's something special about Japanese Denim that is instantly timeless. Dressed up or down, the deep indigo hue of A.P.C.'s iconic Japanese Denim elevates your look effortlessly. Pair it with a blazer like this one from RECTO, but keep it casual with Veja sneakers, and you've got yourself a winner look for any occasion.


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IDR 5,400,000

Higher Ground

For denim that's miles above the rest, go for a pair like these from YCH. Accentuate the waist and balance the silhouette with a boxy jacket that screams cool girl aesthetics. We love this one from YCH that mixes biker-chic with a fashionable flair.


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Fade to Great

Ombre denim is back, and we're obsessed with it! When you need a cool-girl touch, look for a subtle statement with denim gradations like these ones from Marques'Almeida and SJYP.


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Stroke of Jeanious

This look is a masterclass in modern denim styling, where casual cool meets high fashion flair. Reimagine timeless denim with fresh, artistic touches that speak to both tradition and modernity with these pieces from A.P.C. and Acler.


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IDR 5,380,000