ON

On is a Swiss-based athletic sportswear brand founded in 2010 by former professional athlete Olivier Bernhard and entrepreneurs Caspar Coppetti and David Allemann. Driven by a mission to reinvent the running experience, they developed CloudTec—a patented technology that delivers the sensation of ‘running on clouds’. Fully designed in Switzerland, every shoe is built with smart, high-performance materials that make every run feel lighter. High-tech, stylish, and comfortable—On is where performance meets innovation.